In dialogue: focus on the interests of internal and external stakeholders
Against this background and with the goal of further expanding and intensifying its dialogue with various stakeholders, Deutsche Börse Group decided in 2014 in favour of a four-stage qualitative survey format:
- A survey of internal departments every two years examines the relevance of the different stakeholder groups for Deutsche Börse Group’s business activities. In addition, the departments assess which areas for action are relevant for their own stakeholder groups.
- Focus groups are formed once a year that concentrate on one group of stakeholders and their interests.
- The focus groups discuss key questions relating to areas for action at Deutsche Börse, its responsibilities and possible objectives, and prioritise them from the stakeholders’ perspective.
- The results of this stakeholder discussion are evaluated by an external market research institute, compared with internal hypotheses and included in Deutsche Börse Group’s materiality analysis.
In the reporting years 2014, 2015 and 2016, focus group discussions were held with employees, market participants and representatives from politics and supervisory/regulatory bodies as well as science and research. Further discussion partners were sustainability managers from companies listed in various segments and representatives from a number of NGOs. Overall, this survey format makes it possible to define specific, differentiated areas for action. In addition, the stakeholders’ perspective is incorporated directly into the process of determining the materiality of the different areas for action of Deutsche Börse Group.
In addition to the stakeholder survey as part of preparations for the corporate report, Deutsche Börse Group uses the following instruments and platforms to enter into dialogue with its stakeholders:
- Information from Deutsche Börse Group’s control bodies and working committees, whose members include international capital market representatives (for an overview of the control bodies and working committees, see customer governance.)
- Analyses of customer satisfaction surveys, customer visits and entries in Deutsche Börse Group’s innovation portal
- Internal analyses and assessments of trends and developments in the financial services sector (e.g. changes in the regulatory framework)
- Insights gained from investor conferences, roadshows and individual visits as well as topics raised at the Annual General Meeting
- Feedback from staff meetings, employee events, review discussions, the employee survey conducted in 2013 and the Pulse Check in 2015
- Areas of focus identified at the meetings of the Executive and Supervisory Boards and of the individual Supervisory Board committees
- Participation in a number of national and international sustainability ratings and rankings
- Clients evaluate the sustainability management of Deutsche Börse Group